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An Unexpected Benefit of Giving

Posted by Blooms The Chemist on 23 Oct 2020

An Unexpected Benefit of Giving


Who knew giving could have so many benefits, including being more physically attractive. Research from Indiana University found that more attractive people are more likely to be givers, and givers are rated as more attractive.[1] 

Philosophers have researched the connection between moral and physical beauty for centuries, hoping to find a link.

The paper is important, said study co-author Sara Konrath, because it disproves the perception that beautiful people are self-focused and vain. Instead, the studies found that being rated as a little more attractive was associated with a little more generosity. Konrath said that people spend significant amounts of money on beauty products and cosmetic surgery to improve their looks, yet it is possible that doing good could help to draw inner beauty to the surface.

"Our findings suggest that beauty products and procedures may not be the only way to enhance an individual's attractiveness," Konrath said. "Perhaps being generous could be the next beauty trend."

To test out this theory what better way than to volunteer your time, whether that's at your local animal rescue shelter or at your local hospital. You can always donate to worthwhile charities such as  Make-A-Wish Australia and Gidget Foundation or even give back in a simple everyday fashion by purchasing the coffee for the person behind you in line. 

[1] Sara Konrath, Femida Handy. The Good-looking Giver Effect: The Relationship Between Doing Good and Looking Good. Nonprofit and Voluntary Sector Quarterly, 2020; 089976402095083 DOI: 10.1177/0899764020950835