Natural ingredients like oats have been used in skincare for centuries1.
Oats are rich in nutrients like antioxidants, fatty acids, and amino acids, which is why it can be a powerhouse for skin health.
Three ways oats can help your skin
Oats aren't called 'oats'
The specific types of oats that can soothe itchy, dry or irritated skin are known as 'colloidal oats', which are made by grinding oat grain into a fine powder.
It contains plenty of benefits
The rich composition of colloidal oatmeal also delivers antioxidant and anti-inflammatory benefits, helping protect your skin from irritants and locking in moisture2.
It's been used for centuries
Colloidal oatmeal has been used for centuries and can be found in beauty products to nourish and hydrate dry skin1.
How Aveeno can help your skin
Products like Aveeno’s Daily Moisturizing Body Wash, which contains natural colloidal oatmeal, are specifically designed to retain moisture and soothe dry, sensitive skin.
You can use colloidal oatmeal products no matter your skin type, as colloidal oatmeal forms a protective layer on your skin that reduces skin water loss and increases hydration.
Curious about trying more natural ingredients in your skincare routine? Chat to your local Blooms The Chemist team for expert advice and product recommendations.
This article was written in partnership with Aveeno. Explore their full product range here.
Always read the label and follow all manufacturers instructions and directions.
References:
1Healthline, Colloidal Oatmeal, accessed 23 April 2025
2American National Library of Medicine, Anti-inflammatory activities of colloidaloatmeal (Avena sativa) contribute to the effectiveness of oats in treatment ofitch associated with dry, irritated skin, accessed 23 April 2025